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市场营销

The 市场营销 program at Campbellsville University will help each student learn to examine organizational and consumer behaviors in order to become an effective marketer.

The student will study a focused curriculum that will ensure a depth of understanding in business and marketing solutions for any industry application in order to effectively reach the consumer with compelling messaging about the product.

If you like helping brands succeed a marketing degree might be what you need to truly make an impact with a fulfilling career.

Courses Offered at:
  • 所有位置
  • Campbellsville
Campbellsville

市场营销 Degrees

Bachelor of Science in Business Administration with emphasis in 市场营销

This program is available online or on the main campus.

Emphasis requirements for the BSBA include the following 33 semester hours:

Take each course on this list:

  • 营销二世
  • 商业法II
  • Consumer Behavior
  • Organizational Behavior
  • Sales Management
  • Business Ethics
  • 市场营销 Research
  • Promotion Management
  • Business Communication

Choose two courses from this list:

  • Human Resource Management
  • International Business
  • Managerial Finance
  • Money and Banking
  • International Trade

市场营销 小

The 市场营销 小 requires 21 semester hours including the following:

Take each course on this list:

  • Principles of Accounting I
  • Principles of Accounting II
  • 市场营销的我
  • 商业法I
  • Principles of Management

Choose two courses from this list:

  • Consumer Behavior
  • Sales Management
  • 市场营销 Research
  • Promotion Management

职业生涯 in 市场营销

  • Public Relations Manager
  • Market Research Analyst
  • Advertising Manager
  • 品牌经理
  • 媒体买家
  • Convention and Event Planner
  • Chief 市场营销 Officer
  • Promotions Manager
  • Sports 市场营销 Account Executive
  • Digital 市场营销 Manager
  • Market Research Director
  • 媒体主管
School of Business, 经济学, and Technology 2

School of Business, 经济学, and Technology

The School of Business, 经济学, and Technology offers several undergraduate and graduate degree programs. Our students receive a quality education that helps develop their leadership and communication skills as well as equip them with the knowledge they need to succeed in their chosen career field.

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